1. Introduction

Adapt Finance Group is committed to protecting your privacy and handling your personal information responsibly and securely.

This Privacy & Cookie Policy explains how we collect, use, store and protect information when you visit our website, contact us or submit information through one of our online forms.

By using our website or providing your personal information to us, you acknowledge the practices described within this policy.

2. Information We Collect

We may collect personal information that you voluntarily provide to us, including when you:

• Complete an enquiry or contact form on our website;

• Request information about our services;

• Contact us by email, telephone or other communication channels;

• Subscribe or consent to receive marketing communications; or

• Otherwise communicate with Adapt Finance Group.

Depending on the nature of your enquiry, this information may include your name, email address, telephone number, company details and any other information you choose to provide.

We may also collect certain technical information about how you use our website through cookies and similar technologies, subject to your cookie preferences.

3. How We Use Your Information

We use the information we collect to:

• Respond to enquiries and requests;

• Contact you regarding the services you have expressed an interest in;

• Provide and improve our services;

• Maintain appropriate records of enquiries and communications;

• Operate, maintain and improve our website;

• Understand how visitors interact with our website; and

• Send marketing communications where you have provided the appropriate consent or where we are otherwise permitted to do so.

We will only use your personal information for the purposes for which it was collected or for another compatible purpose permitted by law.

4. Form Submissions & CRM

Information submitted through forms on our website is securely stored within our customer relationship management (CRM) system, Pipedrive.

Access to this information is restricted to authorised employees of Adapt Finance Group who require access as part of their role.

Information submitted through our website is primarily used so that our team can respond to your enquiry and contact you directly regarding the products or services you have requested information about.

We do not sell your personal information to third parties.

Your details will not be used for unrelated marketing purposes unless you have provided the appropriate consent or we otherwise have a lawful basis to contact you.

5. Sharing Your Information

We do not sell, rent or trade your personal information.

We may share information with trusted service providers where this is necessary to operate our website, CRM, communications or other business systems. Where third-party providers process personal information on our behalf, we expect appropriate safeguards to be in place to protect that information.

We may also disclose information where required to do so by law, regulation or a lawful request from a regulatory or governmental authority.

6. How Long We Keep Your Information

We will only retain personal information for as long as reasonably necessary for the purposes for which it was collected, including responding to enquiries, maintaining appropriate business records and meeting any legal or regulatory obligations.

When personal information is no longer required, we will take appropriate steps to securely delete or anonymise it.

7. Cookies

Our website uses cookies and similar technologies to help the website function correctly and, where you provide consent, to help us understand how visitors use the website.

Cookies are small files stored on your device when you visit a website. They can be used to remember preferences, understand website usage and improve the overall experience for visitors.

We may use cookies to:

• Ensure our website functions correctly;

• Remember your preferences;

• Understand how visitors navigate and interact with our website;

• Measure website performance;

• Identify areas of the website that can be improved; and

• Improve the overall user experience.

8. Your Cookie Choices

When you first visit our website, you will be given the opportunity to manage your cookie preferences.

Cookies that are strictly necessary for the website to operate may be used without consent where permitted by law.

Non-essential cookies, including analytics or other tracking technologies where applicable, will only be activated after you have provided the appropriate consent.

If you choose to accept cookies, we may use these technologies to understand how you interact with our website and to help us improve its performance and user experience.

If you choose to decline non-essential cookies, these cookies will not be activated and we will not use them to track your use of the website.

You can change your cookie preferences at any time using the cookie settings available on our website. You can also manage or remove cookies through your browser settings.

9. Analytics & Website Improvement

Where you consent to analytics cookies, we may collect information about how visitors interact with our website.

This may include information such as pages visited, time spent on pages, interactions with website content, device or browser information and general website usage patterns.

We use this information to understand how our website performs, identify areas for improvement and provide a better experience for our users.

We do not use this information to sell your personal data.

10. Marketing Communications

We may occasionally contact you about relevant products, services or information where you have consented to receive marketing communications or where we are otherwise permitted to contact you under applicable law.

You can opt out of marketing communications at any time by using the unsubscribe option included within our communications or by contacting us directly.

Opting out of marketing communications will not prevent us from contacting you where necessary in relation to an existing enquiry, service or other legitimate business communication.

11. Keeping Your Information Secure

We take appropriate technical and organisational measures to protect the personal information we hold against unauthorised access, loss, misuse, alteration or disclosure.

Access to personal information held within our systems is limited to authorised individuals who require access for legitimate business purposes.

While we take reasonable measures to protect your information, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

12. Your Data Protection Rights

Under UK data protection law, you may have rights in relation to the personal information we hold about you, including the right to:

• Request access to your personal information;

• Ask us to correct inaccurate or incomplete information;

• Request deletion of your personal information in certain circumstances;

• Request that we restrict the way your information is processed;

• Object to certain uses of your personal information;

• Withdraw consent where we rely on consent to process your information; and

• Request the transfer of certain information where applicable.

If you would like to exercise any of these rights, please contact us using the details provided below.

You also have the right to raise a concern with the Information Commissioner’s Office (ICO) if you believe your personal information has not been handled appropriately.

13. Third-Party Websites

Our website may contain links to websites operated by third parties.

We are not responsible for the privacy practices, content or security of third-party websites. We recommend reviewing the privacy policy of any external website before providing personal information.

14. Changes to This Policy

We may update this Privacy & Cookie Policy from time to time to reflect changes to our website, services, technology or legal and regulatory requirements.

Any updated version will be published on this page.

Last updated: August 2026

15. Contact Us

If you have any questions about this Privacy & Cookie Policy, how we use your personal information or would like to exercise your data protection rights, please contact Adapt Finance Group using the contact details provided on our website.